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Prom at First Comes Love

A curated collection of designer prom gowns, expert couture styling, and in‑house alterations come together for a flawless prom‑night fit. Explore a sample of our 60%‑off sale styles online, then visit our boutique in Downtown Luverne, MN, to try on your favorites and discover even more gowns waiting on the racks. Every prom dress is purchased in boutique so our team can offer precise fit checks, alteration guidance, and a truly personalized experience from first zip to final twirl

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Explore the Colors Collection

From sleek, modern silhouettes to classic sparkling ball gowns, our Colors edit is designed for those who want to stand out. Explore our curated edit of past-season runway styles, from sleek satin to shimmering ball gowns, now at 60% off! Styles available for immediate in-store fitting.

Explore the Jovani Couture Collection

Handpicked for the girl who demands a true red-carpet entrance. Featuring hand-crafted gowns with luxurious fabrics, intricate beadwork, and couture-level detailing, Jovani is designed to turn every arrival into a statement. Explore our featured favorites from past seasons now 60%-off!

Looking for the Latest Trends? Our newest Colors and Jovani Couture arrivals are kept exclusive to the boutique. To browse the full current collection and find your perfect fit...

Meet the Elite 

2026 Prom Ambassadors

Welcome to the heart of the FCL Prom experience! Our Ambassador team is made up of the most stylish, influential, and trend-setting girls in the region. These girls aren't just faces of the boutique; they are your "insider" resource for all things Prom 2026. From the first unboxing of Jovani couture to the final styling reveals, our ambassadors are here to show you the best of the season and help you find the dress that makes you feel like the main character.

Explore their personal portfolios below to see their favorite looks, find their exclusive referral codes, and get inspired for your own red-carpet moment. We are so proud of this team! Follow them on social media for sneak peeks at the latest styles and promos of the season.

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